Tuesday, November 07, 2006

Mobile Advertising
Just read a very interesting article on advertising on mobile devices. I know, even the thought of getting ads on my cell phone sends shivers down my spine. However, mobile technologies will continue to invade our private lives over the next several years ... you can run but you can't hide.

The primary reason that mobile advertising promises to become a significant ad market is that the mobile operators have a lot of relevant information about the consumer to target ads very accurately: location, personal information (gender, age, etc.), income.

In addition to the ability to providing web links, mobile ads provide an extremely simple call-back features. This alone can significantly drive up response rates.

Finally, imagine how presence information can be leveraged to send advertisements when you are actually using your device.

I just hope that providers will internalize the concepts of "Permission Marketing"!

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