Marketing in the Social World ... Listen before you speak
Read this article on the WSJ. Marketers are now scouring the web to determine what potential customers are talking about and aligning the message to what the customer is interested in. Fascinating!
The traditional - ask a focus group a bunch of questions and figure out what works is just too slow and, quite frequently, misses the mark.
If properly analyzed the volumes of data generated on the web can provide some very eye-opening insights. More and more, "I believe ..." is turning to "I know because ...".