It seems all the Enterprise Software vendors are touting Mashup features (Infoworld Article). I fell (and agree with Bill Snyder) that the market is still immature. Here is where I am on this:
- B2C Mashups: (Enterprise App to well known Consumer App (Google, etc.) makes a lot of sense and will show-up in Enterprise products
- B2B Mashups: (Enterprise to Enterprise App) Mashup may make sense for some well know and large Enterprise Service providers
- Enterprise Internal Mashups: Don't make much sense to me
We will wait and see if this is another tool in the IT Toolbox or do users actually embrace it.