Interesting Facebook app to consume media in a social way! Here is how Loomia is described on their site:
Discover the latest news, blog posts, videos & more — what's popular with your friends, colleagues, and groups. Learn what your social circles are buzzing about, all from one place in Facebook, and then take them with you to your favorite websites!TechCrunch article on the topic. The discussion in the comments is a good read!
They claim to be on WSJ, CNET and NBC.