Indian Curry and Advertising on Google SMS

About a week ago, I used Google SMS (short code 46645) for the address and phone number of a South Indian restaurant - Madras Palace in Gaithersburg, MD. Back came the information with an advertisement for an inexpensive calling service to India. This is the first time I saw an advertisement on SMS search.

Google is clearly continuing to open up new avenues for customers to place ads: radio ads, newspaper classifieds, etc.

BTW - Madras Palace is one of the best South Indian restaurants that I have tried in the DC area. The other one my wife and I absolutely adore is Indique in Cleveland Park.