Saturday, March 01, 2008

Internet Ad Revenue growth continutes

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues ... full press release.

Intesting article from Guy Kawasaki on the Outlook for 2008 (Courtsey Avenue A Razorfish).

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